Are Family Members Allowed in Code Blue? Essay

Allowing family members to remain with patients during code blue procedures has been a debated topic in the healthcare environment for many years. A great diversity in opinions exists on the subject among healthcare providers. A great diversity in opinions exists on the subject among healthcare providers. According to statistics, only 5% of hospital units have any type of formal written policy to use as a guideline for these situations. This lack of written policy has added controversy and confusion amongst healthcare providers. Current trends are moving towards allowing family members to be present during cardiopulmonary resuscitation (CPR) and other procedures. Studies show great disparity in opinion exists depending on the type of practice. Nurses are far more likely to support family presence than are doctors. Resident physicians are the least open to family members remaining with the patient during a cardiopulmonary resuscitation (CPR). Should Family Members Be Allowed In Code Blue? Allowing family members to remain with patients during code blue procedures has been a debated topic in the healthcare environment for many years. A great diversity in opinions exists on the subject among healthcare providers. According to statistics, only 5% of hospital units have any type of formal written policy to use as a guideline for these situations (Doyle, 2007). This lack of written policy has added controversy and confusion amongst healthcare providers. Current trends are moving towards allowing family members to be present during cardiopulmonary resuscitation (CPR) and other procedures. Most healthcare professionals have been found to have positive feelings about allowing family members to remain during code situations. Studies show great disparity in opinion exists depending on the type of practice. Nurses are far more likely to support family presence than are doctors. Resident physicians are the least open to family members remaining with the patient during a cardiopulmonary resuscitation (CPR). One study done by the American Association for the Surgery of Trauma, found that 75-80% of its physician members were opposed to family members being present during resuscitation or invasive procedures (Duran, Oman, Jordan, Koziel, & Szymanski, 2007). According to physicians, having family presence during resuscitation also has some serious drawbacks. Resuscitation is an intense situation; where every second is critical. Their major concern is that there is no distressed family member present that could interfere with the resuscitation efforts. If family members are present, this will distract attention from the patient and the care he/she needs. Not having family members present during cardiopulmonary resuscitation (CPR) will allow the staff to continue to work effectively in the midst of this critical situation. One question that is asked many times by medical providers is the following: â€Å"Is it feasible to implement a family presence intervention during medical resuscitation in an emergency department using national guidelines to ensure appropriate family member behavior and uninterrupted patient care†? For some, it is also believed that family presence throughout cardiopulmonary resuscitation present problems. Fear that the staff might be distracted from providing needed patient care by distraught family members, is a physician’s main concern (Walsh, 2004). Throughout these codes, many times the cardiopulmonary resuscitation (CPR) team demonstrates a quick ability to provide the best care under stressful and intense situations. Many physicians fear the cardiopulmonary resuscitation team will have difficulty controlling their own emotional response with the family present. Another point they are also concerned with is the patient’s code might be prolonged in futile situations because of the requests of the family members. This increases anxiety that an overwrought family member might hurt himself due to their reaction of the scene. If the family member faints, resources could be diverted away from resuscitating the patient. There could be accidental exposure to blood and body fluids thus endangering family members to other unknown pathogens. This then leads to a final point, but most valid point, that there is not enough room in an emergency to accommodate the family throughout a code. There may have to be a limit to the amount of family members that may be present in a code due to the small rooms available in healthcare facilities and the amount of equipment needed to save the patient’s life. In a survey, when asking several physicians about their opinion on having family members present throughout a cardiopulmonary resuscitation, a Vancouver physician stated: â€Å"To watch a team of strangers frantically shove tubes down the throat of a relative pierce each arm with large-gauge needles, or, in extreme situations, crack open the chest, would not only be traumatic to observe but could also leave the relative with a horrifying final memory. † (American College of American Physicians, 2008). As mentioned before, there is a very high percent of physicians that do not believe that this may be particularly safe for the patient. As patient advocates, physicians feel their main concern is first the well being of the patient and then the family They feel that the family will have an unpleasant, haunting, constant memory reminding them when the patient was at the worse time of their lives. In conclusion, bringing a family member to the bedside should not happen haphazardly but should be handled with careful consideration and define expectations. The best practice should be to educate healthcare staff during advance cardiac life support (ACLS), advance trauma life support (ATLS), and fundamental critical care support (FCCS).  The patient’s and family wishes should be honored whenever possible.

Organizational Communication

Shockley-Zalabak (2009) suggests the major characteristics of the scientific management school are carefully developed chains of command and efficient division of labor† (p. 68). The netmba. com (2010) website, which cites Taylor (1911), suggests the following four major characteristics of the scientific management school: * Replace the rule-of-thumb work methods based on a scientific study of the tasks. * Scientifically select, train, and develop each worker rather than passively leaving them to rain themselves. Cooperate with the workers to ensure that the scientifically methods are being followed. * Divide work nearly evenly between managers and workers, so that the managers apply scientific management principles to planning the work and the workers actually perform the tasks. (p. 1) The scientific method implication on communication is manifested in management controlling the chain of communication. Shockley-Zalabak (2009), who cites Faylor (1949), suggests â€Å"orders should come from only one superior and that a bypass of the chain of command would be a source of problems† (p. 9). I believe this suggest that communication is organized from the top down. In addition, I believe this communication method does not afford any input form subordinates or other stakeholders. I believe it assumes that management is always right and is the only source of solutions. Thereby, I believe subordinates are somewhat disenfranchised. Shockley-Zalabak (2009) suggests, â€Å"The human behavior [school characteristics] assumes that work is accomplished through people and emphasizes cooperation, participation, satisfaction, and interpersonal skills† (p. 72). Therefore, I believe this theory encourages open, participatory communication between management and subordinates at all levels. In my organization, I believe our school based management and planning team utilizes this management style in making decisions. The worldbank. org (2007) website suggests school-based management â€Å"is the decentralization of authority from the central government to the school level† (p. 2). Our school based planning management team encourages cooperation, shared decision-making, and participation among all stakeholders, which are tenets of the human behavior theory. Shockley-Zalabak (2009) suggests, integrated perspectives characteristics â€Å"attempt to explain how people, technologies, and environments integrate to influence all that happens in organizations† (p. 77-78). I believe this theory, as Shockley-Zalabak (2009) suggests, affects â€Å"the effectiveness of communication [not only] within the organization, but also to how the organization communicates with its environment, its customers, and community† (p. 88). In my organization, technology is used to communicate real-time attendance, schedule, and grading data to parents and students through a system called SchoolMax. The K12progrms. com website suggests, SchoolMax is one of the most technologically advanced web-based student information systems available on the market today that addresses the broad needs of today's K-12 school districts with a fully integrated and feature rich solution for the management of student information. In final analysis, I suggest scientific method, human behavior, and integrated perspectives influence organizational communication. References http://siteresources.worldbank.org/EDUCATION/Resources/278200-1099079877269/547664-1099079934475/547667-1145313948551/what_is_SBM.pdf Organizational Communication Shockley-Zalabak (2009) suggests the major characteristics of the scientific management school are carefully developed chains of command and efficient division of labor† (p. 68). The netmba. com (2010) website, which cites Taylor (1911), suggests the following four major characteristics of the scientific management school: * Replace the rule-of-thumb work methods based on a scientific study of the tasks. * Scientifically select, train, and develop each worker rather than passively leaving them to rain themselves. Cooperate with the workers to ensure that the scientifically methods are being followed. * Divide work nearly evenly between managers and workers, so that the managers apply scientific management principles to planning the work and the workers actually perform the tasks. (p. 1) The scientific method implication on communication is manifested in management controlling the chain of communication. Shockley-Zalabak (2009), who cites Faylor (1949), suggests â€Å"orders should come from only one superior and that a bypass of the chain of command would be a source of problems† (p. 9). I believe this suggest that communication is organized from the top down. In addition, I believe this communication method does not afford any input form subordinates or other stakeholders. I believe it assumes that management is always right and is the only source of solutions. Thereby, I believe subordinates are somewhat disenfranchised. Shockley-Zalabak (2009) suggests, â€Å"The human behavior [school characteristics] assumes that work is accomplished through people and emphasizes cooperation, participation, satisfaction, and interpersonal skills† (p. 72). Therefore, I believe this theory encourages open, participatory communication between management and subordinates at all levels. In my organization, I believe our school based management and planning team utilizes this management style in making decisions. The worldbank. org (2007) website suggests school-based management â€Å"is the decentralization of authority from the central government to the school level† (p. 2). Our school based planning management team encourages cooperation, shared decision-making, and participation among all stakeholders, which are tenets of the human behavior theory. Shockley-Zalabak (2009) suggests, integrated perspectives characteristics â€Å"attempt to explain how people, technologies, and environments integrate to influence all that happens in organizations† (p. 77-78). I believe this theory, as Shockley-Zalabak (2009) suggests, affects â€Å"the effectiveness of communication [not only] within the organization, but also to how the organization communicates with its environment, its customers, and community† (p. 88). In my organization, technology is used to communicate real-time attendance, schedule, and grading data to parents and students through a system called SchoolMax. The K12progrms. com website suggests, SchoolMax is one of the most technologically advanced web-based student information systems available on the market today that addresses the broad needs of today's K-12 school districts with a fully integrated and feature rich solution for the management of student information. In final analysis, I suggest scientific method, human behavior, and integrated perspectives influence organizational communication. References http://siteresources.worldbank.org/EDUCATION/Resources/278200-1099079877269/547664-1099079934475/547667-1145313948551/what_is_SBM.pdf

Analysis of theoretical approaches to speech perception

Analysis of theoretical approaches to speech perception Speech perception is vital to language used in day to day lives. When someone speaks, the air pressure fluctuates and the waves strike the ears and in some way the individual turns these sound waves into meaningful consideration what the speaker is saying about. So, speech perception is important for human communication (Smith 2007). The core concept in speech perception is to explain the mechanism of perceiving the words correctly despite of inconsistent information provided by speech signals. It can be understood by the fact that human can perceive as many as fifty phonemes per second in a language in which the individual is fluent. This suggests that speech is perceived with marked rapidity. On contrary when the individual is not fluent in a particular language (e.g. foreign language) can perceive only about two third of single phone per second (of non speech sound) (Sternberg 2009:351). Over the last five decades researcher in the field of speech perception focused more attentio n on establishing the relationship between the properties of acoustic signal and linguistic components (phonemes and distinctive features). This has turned out the result to be more complex, and still how human perceive speech is not ascertain. Thus, this extensive research for explanation has given rise to important theoretical perspective on speech perception (ncbi 2009). The purpose of this essay is to critically evaluate various theoretical approaches toward speech perception. The most influential theories of speech perception include Motor theory, Cohort theory, and TRACE model (Eysenck 1995:280). First the essay will scrutinize the main claims proposed by motor theory; then it will examine the critique of cohort theory and finally analyze the TRACE model. A conclusion can be drawn that among all of these above mentioned theories cohort theory is better, scientific, and there is good evidence which suggests rationale justification of speech perception (moodle.coventry.ac.uk n.d .). The motor theory was the first and the most influential theory of speech perception proposed by Liberman et al. (1967). This theory is based on the following assumptions: Speech perception is perception of the articulatory gestures. ‘Phenomenon of speech perception as special’ (Sternberg 2009:352). Involvement of the motor system in perception of the speech (ncbi 2009). Speech perception is perception of articulatory phonetic gestures. ‘Listeners engage in a certain amount of mimicking of articulatory movements of the speaker’ (Eysenck 1995: 280). This is a controversial claim of the motor theory of speech perception, it state that the phonetic gestures produced in the air are not the objects of speech perception; instead the gestures of the vocal tract of the speaker are the real objects of speech perception (ncbi 2009). The evidence which supports this claim that the object of speech perception is gestural and not acoustic is the finding that ‘t he hand motor system to be activated by linguistic tasks, most notably pure linguistic perception but not by auditory or visuospatial processing’ (ebscohost 2003) ‘Phenomenon of speech perception as special’ (Sternberg, P.352): It is difficult to evaluate this claim because the term ‘special’ in itself is ambiguous. At least three possibilities can be drawn by the term ‘special’ as speech perception is special with respect to audition or speech perception is special with respect to audition that mean application of motor system in speech perception or speech is produced and process by a special neural track (ncbi 2009). There are no sufficient evidence available to support this claim so, should probably be retarded (talkingbrains 2008).

New Product Management Case Study Example | Topics and Well Written Essays - 2500 words

New Product Management - Case Study Example BlackBerry, other than regular mobile telephone function, simultaneously supports various additional functions like web surfing/browsing, internet based fax, text messaging and e-mailing. BlackBerry works on the wireless data networks of cellular phone service providers and an ordinary mobile phone user will be able to utilise its entire functions by simply buying and switching on it. Originally BlackBerry devices have monochrome displays but soon after successful launch of this model we plan to market next models with color displays. In addition to Personal Digital Assistant (PDA) functions, BlackBerry has its own built in 'thumb-enabled' keyboard for easy operation and use. Our BlackBerry is also able to send emails, messages and data to the users using other devices. It also has an ability to send and receive emails to and from computers of any user types. We have also added a track wheel to scroll and click while using. Our aim is that cell phone users should not depend on traditional mobile phone devices for communication. Present BlackBerry model 950, uses Intel process 80386 and 16MB RAM in it. Technically BlackBerry offers multi task system that enables it to perform various functions as single function and doesn't compromise on speed and quality. One can send digitally secure messages by using BlackBerry too. Up to our enthusiastic plans and expectations, this device will be very popular in all mobile phone users and specifically among business users. For this purpose we intend to do a complete concept and product testing plan 2-0: Research objectives: Objective of research is as important as research itself is. Without a focused objective, no good findings can be expected from any type of research. Research objective is to have maximum feedback form selective and targeted customer groups so that enough information which may be needed for any modification would be available to us. Though product has gone through various in house and laboratory tests, but unless we have a solid view about consumers' perception about bb we cannot proceed further. This research enabled us to improve the product before its test marketing. 3-0: What Information is needed Our research includes following questions and we vigilantly tried to find out the answers of these questions by applying Primary Research and conducting Focus Group Discussions: Further points include collection of information about various issues: (1) Should we offer BlackBerry as such or some changes are required If no changes needed, which market is most likely the best appropriate market to target in the beginning Should we offer BlackBerry to all mobile users or only to the business users in the beginning What price should be charged for this high end innovation In which demographic markets we should focus in the beginning 3-1: Our Research

Facebook privacy Research Paper Example | Topics and Well Written Essays - 1500 words

Facebook privacy - Research Paper Example nd, the majority of young Americans, who constitute the largest proportion of the users of Facebook and other social networking sites, worry less about their privacy. In February 2011, DHS announced that they planned to roll out a program that would make it possible for them to censor media content, including data relating to social media(Wagner 390). The program would gather personal data of the users of Facebook and other social networking sites and relay that information to all levels of government, foreign government and private companies. In part, the data would be gathered by undercover agents who would disguise as ordinary social media users while, in the real sense, they were on these sites to spy on genuine users. The agency also indicated that it would store personal data for a period not exceeding five years. This program sounded so sinister that one wonders why the DHS had to announce it. Nonetheless, under the program, the government has continued to collect the personal information of the users of Facebook. This program and the policy underpinning it are a serious infringement on the civil liberties, especially the right to privacy, the Constitution grants to every American. The government must abandon them and seek alternative ways of achieving their ways. The journey toward a federal policy on the freedom of Internet kicked off to a slow start in early 2010(Wagner 398). Then, in early 2011, the Egyptian revolt, to which Twitter and Facebook added fuel, injected some impetus into the process. The development in Egypt made the federal government see the urgent need for a policy that would help security agencies circumvent barriers to combating cyber crime, while at the same time making it difficult for dictatorial regimes to employ the same technology to suppress divergent views. The process of enacting the policy was slowed down by heated debates over which projects the policy needed to prioritize. Moreover, questions were raised over the rather

London Elections 2006 Essay Example | Topics and Well Written Essays - 1250 words

London Elections 2006 - Essay Example These two incidents virtually sealed the fate of the Labour party, as it were. In the city of London especially, a meltdown in the support for the Labour party was almost certain. Since the Labour party came to power in 1997, the Tories have been showing better and better performance at local elections. The Tories had a bigger share in the local government than the Labour, and they have been putting in some good performance. Hence the Toreis naturally had an upper hand. Still, it was a tough fight for everyone involved, and the key battleground for the three major contesting parties - the ruling Labour party, their main opposition the Conservative party, and the steadily rising Liberal Democratic party - was of course the city of London with its 32 boroughs. London accounted for 40% of the 4,361 seats contested across England (Woodward 2006).While the Tories and the Libs aggressively pushed for positive gains, the Labour assumed more of a defensive stance, desperately bent upon doing damage control. The Labour braced up to face heavy pressure, while the Tories were poised to win a string of councils in the London suburbs from the Labour (Sherman et al. 2006). As it turned out, the Labour lost Crawley, ... That the Labour government was able to secure 2012 Olympics for London seems to have counted for nothing. The whole tide was against them. It may have to do with cost of living or "quality of life" issues, broadly speaking, or with more particular areas like crime and transport where the Labour government seems to have fared bad. Some say the Labour failed to protect the working man. According to another view, their wavering educational policy distanced them from many of their potential supporters (Sanderson 2006). The heavy losses the Labour party took necessitated a serious analysis on its part as to the reasons behind such depressing defeat, and while some are obvious others are not. But the most obvious, almost luridly obvious, were the sleazy sex scandal involving the Labour MP John Prescott that erupted shortly before the election day, and the row over a decision executed by the home minister Charles Clarke to release a number of serious offenders, all of them being prisoners o f foreign origin, on tenuous and unjustifiable grounds. The Conservatives too performed poorly in the northern cities like Machester, Liverpool, Sheffield, and Newcastle. However, they have been able to compensate for their losses by securing a strong foothold in London, as well as in some areas of South. Overall, the Conservatives came out with the biggest percentage of election results - nearly 40 percent. The Labour and the Liberal Democrats found themselves lagging behind at about 27 per cent each (Webster, Sherman 2006). In all, Labour lost 19 councils and 298 seats (Woodward 2006). It was a disaster alright for the Labour, though not quite

Light peak( high speed opictal cable technology) Essay

Light peak( high speed opictal cable technology) - Essay Example Light Peak is defined to as a new interface technology of peripheral which enable nodes to connect devices of peripheral or other nodes through an optical connector. Use of optical technology has been in the industry for quite sometime. Telecom companies have used it for networking for years. Light, instead of a wire, is considered much more efficient means of relaying enormous data over long distances. The challenge is optical modules used in conversion of the electrical signals into optical were exceedingly large and expensive. By use of the newly come technology, there is a possibility for the firm to produce affordable and compact optical modules. There are several outstanding differences between optical cabling and electrical cabling. However, the major advantage of using Light Peak technology is seen in optical cabling substituting electrical cabling. Use of copper wire in inter-device communication has its demerits. The level of signal distortion increases with the increase in the distance and speed of transmission. Consequently, the interruption becomes too much that there is no reliable signal transmission between the peripheral and the computer. This explains the reason as to why peripheral cables have fixed lengths. Optical signals do not reflect the interruptions experienced when copper wire is used in signal transmission. This implies that optical cables can extend to serve longer distances compared to copper wire. Additionally, optical fibers are much thinner enabling more flexibility in cabling compared to bundles of copper wire. A recommended cable of Light Peak is almost of the same size of a strand of human hair. These optical cables can be increased up to a length of100 meters that will effectively serve every place within a household as well as enough for businesses. Light Peak technology has a close comparison with the allied USB technology. Although USB

5 economics factors Essay Example | Topics and Well Written Essays - 1250 words

5 economics factors - Essay Example Different economic factors in the US contribute to or minimize the gender gap in state economy. In 1935, the government policy, Aids to Families with Dependent Children (AFDC), was implemented and its main target was the single mothers and the low-income families. The conditions for qualification of this aid were that, the identified families had to be poor, except the single mothers who were all considered. This policy involved aid to such families. The aid came in the form of financial assistance, provision of free medical care, food donations, and subsidies on housing. This policy however raised a number of controversies. It was thought to result in an increased dependency of the poor in society. This would also discourage the poor from looking for employment and means of self-dependence. Finally, this would discourage people from getting marriage and thus increasing the number of single mothers. This was proved ineffective in ensuring a poverty-free society. Nonetheless, this policy was beneficial to women during its short operational period. In 1996, another policy of poverty eradication was implemented as a replacement of the AFDC. This was the Temporary Assistance to Needy Families (TANF). This policy was funded by different states, unlike the AFDC, which was wholly funded by the federal government. In 2008, this policy was amended and required all single mothers to work a minimum of thirty hours in a week. The main argument for this proposition was that, most mothers in dual –income families went to work, therefore, the single mothers too were expected to work. In addition, unlike the AFDC, this policy had a time limit of five years. Since this program was temporal, it aimed at equipping the low-income families with enough resources to help them solve their financial problems and establish themselves financially in the

GPS Systems in police patrol Essay Example | Topics and Well Written Essays - 250 words

GPS Systems in police patrol - Essay Example In addition, there is advantage of the GPS in terms of response time or arriving at a disclosed vicinity immediately, especially in emergency situations. For instance, a patrol vehicle that is located in a particular street in New York would be able to respond as soon as possible when an emergency call to address burglary or criminal activities in that street is reported. Through the GPS the police officers would immediately locate and respond, as required. 2) Explain the value of Automated Vehicle Locators (AVL) in police patrol vehicles from the point of view of a police dispatcher or supervisor. AVLs in police patrol vehicles are defined as â€Å"a device that makes use of the Global Positioning System (GPS) to enable a business or agency to remotely track the location of its vehicle fleet by using the Internet. These devices combine GPS technology, cellular communications, street-level mapping, and an intuitive user interface, with the ostensible goal of improving fleet management and customer service† (Tech Target par. 1). Therefore, from the point of view of a police dispatcher or a supervisor, AVLs provide them with the ability to immediately locate the whereabouts of these police patrol vehicles at all times and assist them in the following examples: monitoring purposes to determine if the patrol vehicles are in areas where they are supposed to be; and in changing their routes or for re-routing purposes, as immediately

Nokia Case Study Example | Topics and Well Written Essays - 2500 words

Nokia - Case Study Example The commerce groups are Mobile Phones, Multimedia, Enterprise Solutions and Networks. The straight groups are Customer and Marketing Operations and Technology Platforms. The Nokia mobiles are intended to tender a wide variety of business users elastic access to Oracle Collaboration Suite, via text message, browser, or over-the-air harmonization of calendar and speak to in rank. The effect is endeavor mobility that is both influential and reasonable, enabling IT departments to offer omnipresent admittance to in sequence athwart their organization In current years supply chain management (SCM) has received a huge deal of trade press and academic concentration. For numerous chief executive officers (CEO) the time has come to shift notice to their supply base and hug the principles of SCM. The resource-based approach to planned management suggests that spirited advantage can be found in the varied resources and ability a firm controls. Resources that are valuable, rare, hard to duplicate, and can be browbeaten by the organization can create sustained competitive benefit and earn over standard financial performance. Numerous management specialists propose that companies that learn to get bigger their organizational supply chain management will have a spirited advantage. These learn looks at the conquest that Nokia has had in organization supply chain in Turkey (Bashein, B. J., 2004, 7-13). In a globe where products are copie... For this reason, there is a brawny link amongst how firms manage their people and the financial results achieved. Results from studies of five year staying power rates of initial public offerings; studies of output and stock price in large samples of corporation from manifold industries; and thorough research on auto, clothing, and other industries shows that substantial gains of about 40% can be obtained by implementing high performance management practices. An additional purpose of this paper is to increase about to happen into supply chain ability and the factors that get better its growth. If members of a supply chain are to flourish together they must admit that a learning environment improves the overall efficiency of the supply chain as well as the aptitude of the entity members (Stump, R. L., 2001, 29-48). One significant management practice for lots of companies is the association that they have by means of their suppliers. Supply chain partnerships are relationships flanked by two or more self-governing entities in a supply chain to achieve exact objectives. Basically, these partnerships are usually created to add to the financial and operational presentation of every channel. These objectives are talented from side to side reductions in total costs, reductions in inventories, and greater than before levels of shared information. Over a period of time these partnerships can develop and lead to better service, technological novelty, and product design. Strategic Management Including Mission With leadership comes enormous liability. As the primary company in our industry, Nokia also strives to be a leader in environmental routine. Upcoming generations are relying on us to shelter and conserve the usual environment (Antonelli, C. (2005). Usually, they

Dance Critique Essay Example for Free

Dance Critique Essay Ballet â€Å"Cry† simply showed to us real life of all African women. Every single American people know what kind of life they went through. Therefore it touched their heard. Alvin Ailey’s â€Å"Cry† presented wonderfully combined movements, technique and emotion. Ms. Donna Wood uses tragic face, a mask of sorrow. It is a face born to cry, but when she smiles it is with an innocent radiance, joyfulness that simple and lovely. She never tries consciously to please an audience. He was not only concentrating in movements and physical performance, but also using flowing white gown with a long white scarf for the dancer. A long sleeve white blouse is slim, to show the dancers body. Especially her movement and technique. It made dance more interesting to audience. This beautiful piece of modern dance consists of three sections. Ms. Donna Wood performed solo dance for 16 minutes from section to section. Her ways through the dance are different in movement quality that she gives to each passage. In this tribute to black women, the free sprit or the African women comes through in the energy of her dancing. In the first section started on dark stage, only dancer has a spotlight. Music was soft and smooth. We could hear only piano while dancer was walking forward in straight posture with graceful movement. Started with smooth then mixed up with sharp and pedestrian movements. She uses long white scarf on the floor by showing to us hard work. In dance we say †low† level. For example, she scrubs the floor, uses as a headband representing to carry something. Emotionally sad ness, she worked hard, she contracts in pain, she flutters her hands like captive birds and she tried to get out of struggling life, but she never gives up. There is pain here as well as power, and the music, so oddly modern to me. In the end of the first section she starts picking up her dress, shows her leg and fills the stage. Basically first part of work showed their slaver life and unhappy living. In the second section background lightening became blue and the stage color gets brighter. Still we can see and feel some dark sides of lightening. Music tempo was faster and stronger and Ms. Donna Wood has stronger movements. The most interesting in this section was singing human voice. She starts to sing and has a little smile on her face. Most of her movement shape was very sharp, edgy and angled especially her arms at first. She represents them to be united and get free. By jumping and crossing arms, she sinks to earth and then she rises. Strong steps and ecstatically raised arms, dances freely off the stage, toward freedom. In short, in this part of work the young women life get better and better, but still it wasn’t completed. In the third section Ms. Donna Wood looks like an African goddess and her body has an unexpected gracefulness. Even stage color was bright reddish, warm atmosphere around the dancer, like a sunrise in the morning. Stage would fill with colors. Music and performer are singing together. A sound of music tempo gets faster. She has the happiest face ever, no pain and no slavery. She jumps, she swings her leg and arms, and even she pulls her dress up and shows her leg an entire dance. Sound and lightening create the environment and good mood. She uses high level of dance than in previous two sections. She moves in between melody. I liked how she uses the stage in this section. She has the high energy to cover so much space by dancing alone. Finally, Ms. Donna Wood gives us her version of black power and black pride in â€Å"be free†. In conclusion, the solo dance â€Å"Cry† performed by Ms. Donna Wood has 3 sections for 16 minutes work. An African women’s journey through the agonies of slavery to an ecstatic stage of grace. She dances with an articulated beauty, serene, together and womanly. She holds herself a little aloof from the audience, but she is reserved rather than shy. She is wonderfully proud, from the poise of her head set perfectly on a long, strong neck. The simplicity of the staging was exemplary, and the lighting made most telling contribution in varying the effect of each section and matching work. Ms. Donna Wood’s angular, cleanly shaped gestures slashed through the air for an exciting finale. Alvin Ailey made it for her and as a birthday present for his mother.

The China-Faced Doll Essay Example for Free

The China-Faced Doll Essay It seemed so harmless, just another one of its kind. Everyone was captivated by its innocent grin and other charming characteristics. If only everyone knew the truth. Everyday I feel the pain of my losses, living the consequences of a crackpots corrupted mind. My story begins nigh on one hundred years ago, when I was unborn but the crackpot was not. Although various stones have been left unturned, my research of the matter has proved fairly successful and has led me to believe many a thing that may seem improbable. The maniac that I speak of is a man, a man with an intention, an unethical intention! For the past century, people have rumoured theories as regards the mans life, his immoralities, and his disturbing suicide. Only now do I understand the reality. The man had a gift for art, and made his wealth and local fame in his unique production of china-faced dolls. During the course of his life he became more and more reserved, keeping himself to himself and his friends far away. These friends, therefore, and all people, lost interest in him and he became somewhat of a loner. Through this deficiency of companions he developed a grudge against mankind, and gradually a hate for all living things. He turned his malevolence to his work, and made a new doll, the One Doll. Into this doll he poured his spite and malice, his decadent mind. To this doll he gave a life. Eventually, loneliness was said to have destroyed him, and as the tax collector was visiting his house one damp morn, he found, to his absolute horror, the doll-maker, knife in hand, throat slit from ear to ear and surrounded by hundreds of china smiles. One of these beaming jaws was particularly wide, the nearest one to the slain and the only one without sleek, jet-black hair. Instead its fiery red curls threw the rooms light off the walls. The lonesome man left no will, and as a result the entire estate was re-collected by the government, and the dolls were sold off to the highest bidding member of the public. All that is except for the red-head who was considered scary and ugly, and was buried along with all the other useless items in a desolate field, which there were plenty of back then. Any events, regarding the man, his death and his dolls materialised after his death still remains a mystery to me. Although I could give an educated guess, I wont as it could be misleading and bring a false dimension to my tale.

Samsung electronics success by design

Samsung electronics success by design INTRODUCTION: A Technology-driven company like Samsung Electronics uses product design as a tool to improve their products characteristics helping them to achieve a competitive edge within the market. For many of the world leading companies design plays a fundamental role in their success, for them to have a good design will make their products better, quicker and cheaper. If a company can achieve this, they can keep their production costs down, but this can also allow them to charge a higher premium price for the successfully designed product. Consumer Purchase Decisions Do consumers make their purchase decisions solely based on the design aspect of a product? Does having a good designed product in the market place encourage the consumer to buy? Successful design is a way to exceed the users expectations, keep them happy, this will encourage the consumer to purchase, come back again and recommend products to others. Design makes a persons life better by improving the quality of their interactions with the environment. Design is a reflective conversation, a dialogue with a situation that involves people and their needs for artefacts that arise in their relationship with the global environment. (Gowen, n.d) Consumers purchase products that interest them, products that they are aware of, products that get their attention. Good design can improve the visual appeal, functionality or usability for a product delighting the consumer who merely expects to have their functional requirements fulfilled convincing them to purchase the product. A designed product can also appeal to the consumers emotional needs. People want fast cars: Ferrari, Lamborghinis, designer watches: Rolex, Breitlings that they will likely want to open their wallets and buy the product, but only a few will as this type of product is a luxury item in a niche market. The consumer is emotionally attached to the product but will be less likely to buy these types of items because of the cost. Consumers buy based on the benefits the product brings them, a product that they perceive as having a value, a product that meets their needs. Design can also allow the control of an outcome. Will the consumer buy the product or not? A good design will arouse desire, engenders loyalty and forms indelible emotional bonds with the consumer. Once the consumer is emotionally interested in a brand they are convinced that they cant live without it. A Consumer is more likely to buy a product that appeal to both their functional and emotional sides. To achieve this companies brand their products through their design to make them sell, offering customers something extra. A successfully designed product applies the power of the brand. One of Samsung Electronics initiatives was to globally brand their products through their Global Brand Communication Strategy. A strong brand identity encourages consumers to trust existing products and to try new ones. The brand gives a consistent message about the company and its products and services to the end user. A Consumer is more likely to purchase a product or range of products which have a reliably design, a good brand. The awareness of a brand in the design process enables the effective translation of the company brand into the retail environment and customer experience. A good example of a product that appeals to both their functional and emotional sides of the consumer is the iPod from Apple. In the market place there are many hard-drive based MP3 players available to the consumer. Apple is able to dominate the market through their product design whilst selling its products at a significant price premium. Apple to date consistently produces a sleek and luxurious iPod design that portrays the power of their brand. Apple have made the MP3 player be more than a functional purchase, they have made it an emotional purchase. A consumer is constantly engaged with design, sometimes without even realising. Every time a consumer carries out a task, checks their emails, go to their local supermarket someone has designed the experience you are having whether you have purchased a product or not. Successful design improves our day to day experiences by going beyond somethings functionality to make things look, feel, sound and work better. The design of a product has values, beliefs, and the opportunity to make a difference to the life of the consumer and will always be an important aspect in their purchasing decisions. But the design will not always be the main reason for the consumer to choose which product they purchase. The cost and quality of a product and the technology used will always be a huge factor for the consumer to consider and will almost always be defined by the type of product and the purpose for buying the product. But as we advance into the twentieth century will not consumers expect a good design product? Walter Herbst, CEO of the product-design firm Herbst LaZar Bell, once said, Good design is not good enough anymore. (The Power of Design, 2007) Design and Technology Samsung Electronics is a global leader in more than sixty different products with their main business focus in the areas of Digital Media, Semiconductor technology, the telecommunication Network, and LCD Digital Appliances. As a business Samsung Electronic centre their efforts on producing these types of high technology products. The consumer uses the design of a product as one their main influential factors when purchasing these types of products. But does the consumer again apply the same thought process when buying a low technology product? A product that is referred to as having a low level of technology will usually have been developed many years ago. Low-tech products can be purchased today but will work in the same manner as product that was manufactured 25 years ago. A good example of this is a manual tin can opener. Consumers everyday are still buying low-tech products. The manual tin can opener can be found in the kitchen in many of our homes, but for a product that has a simplistic design does the consumer still base their purchase decision on the design of the tin can opener or is it the cost that sways their decision? Is it the operation of the tin can opener that the consumer is interested in? But can not the way that the tin can opener function be referred to as the design? In todays modern society ascetics sensibilities are relevant to all products, regardless of their function (Holbrook, 1980; Holbrook and Anand, 1992; Holbrook and Zerlin, 1985). When a consumer is in the market for a low tech product the price must surely be an important reason for purchasing a product. If is understandably when a consumer purchases a high-tech product that they will pay a premium because of its technology. When given a choice between two products, equal in price and function, target consumers buy the one that they consider to be more attractive (Kotler and Rath,1984; Nussbaum, 1988). When a consumer purchases a product do they understand the difference between a high-tech and low-tech product. Low-tech products are not highly differentiated (Shapiro, Slywotzky and Doyle, 1997) and a differentiated product is evaluated and understood buy the consumer differently than undifferentiated products. This may suggest that the consumer evaluates low-tech products, which are likely to be undifferentiated, differently than they evaluate high-tech products. When the consumer makes their buying decision they evaluate high and low technology products differently to one and other but for both will usually make design the differentiator between competitor products. The design plays an important role in the success of a product and generates desirable consumption experience and favourably influences subsequent consumer behaviour. Consumers do not buy products for sensible, value-for-money reasons. The consumer purchases a product because they like it and the product appeals to them and makes them feel good. Therefore this changes the way in which a business advertises their product with less focus on product features and more on the design and lifestyle that the user can enjoy. Purchasing a designed product is more than buying its function. It is buying into a vision of one self as one would like to be. Samsungs Design Delivery Process and Design Capabilities Samsung Electronics Co. Ltd is a Korea-based consumer electronics company that has worked hard to refine its focus and alter its business strategies. Today, Samsung is one of the most successful global corporations, with high sales and earnings through its innovative technological design. In the 1990s Kun-Hee Lee (Group Chairman) made the decision to adopt design and use design as a differentiator and for competitive advantage. To do this Kun-Hee Lee (Lee) wanted to redesign Samsungs systems and processes to improve their design delivery process. This initiated a new management era for Samsung to open digital frontiers all over the world. The leadership of Lee has been a key to Samsungs success making Samsung one of the fastest growing brands. Samsung started its journey towards design excellence in 1993 and had its first design revolution in 1996. At the beginning of Samsungs design initiative they sent 17 of their designers to the Art Centre College of Design in California USA. This would broaden the designers ideas about design and help them to be creative. For Samsung this will help their employees to provide design solutions and to understand the process of product design commercialization. Samsung later hired the service of two consultants to help them start a design school to train their designers. In a constantly evolving, consumer electronics business Samsungs survival depends on their employees having the right skills to keep their products at the cutting edge of design and technology. The in-house school gave its designers the tools and confidence to risk think differently, it was vital for Samsung to pinpoint the right training for their employees through their own design school. Samsung also tried to incorporate Korean values into their designs. A cultural identity was important for Samsung to meet the emotional needs of their customers. Cultural values are, regarded to as the governing ideas and guiding principles for thought and action in a given society and a powerful force shaping consumers motivation, lifestyles and product choices (Tse, D., R. W. Belk, et al. 1989). Further to this Samsung introduced a common design language where all product characteristics were to have consistent features and high levels of convenience. This would give the designers a common goal and help them to speak with fellow designers about their designs. In 1996 Samsung engaged the services of Design Consultant, Tom Hardy to help improve their design capabilities. Hardy would assume the role of Corporate Design Advisor. Hardy was a design strategist and the creator of the Verbal-Visual Framework (VVF) methodology, his consulting work involved strategic brand design direction for Samsung intergrading business strategy to improve the customers desire for the product. To Improve Samsungs design capabilities the company also started sending their senior designers abroad to expand their knowledge and help them to come up with new ideas. They sent their designers to different diverse industries such as cosmetics, furniture and fashion to encourage different thought patterns enabling them to think outside of the box. Samsung also opened six design centres worldwide which included research centres and design labs to help improve their design capabilities and encourage a global perspective. This changed Samsungs engineering-driven culture; the designers had to find a way to put their boxes around the engineers devices. In todays environment, designers often come up with product innovation, who then asks engineers to put their devices inside the designers boxes. Lees design vision for Samsung was to create a design friendly culture to improve customer services and corporate spirit that contributes to the well being of society. This helped to change Samsungs management and employees mind set of their product design from quantity to quality. To improve Samsungs international design capabilities they also sent their designers on a world wide tour to help them understand the global market and expand their way of thinking. An overseas specialist course nurtured for the excellence of their employees. Lee also broke down the Confucian hierarchies at Samsung. Designers were freed from dress codes and other constraints that hinder creativity. Lee also let younger designers take a larger role and encouraged them to challenge their superiors. All designers worked in common areas with hardly any segregation; functions were collaborated to improve functional communication. This improved team building and encouraged individuals to speak their mind and discuss their design ideas, team meetings were regularly held to assess new products and evaluate designs. The company also introduced the new position of Chief Design Officer to give greater voice for the design function. Since re-designing Samsungs systems and processes to improve their design delivery process, Lee had more than doubled the ranks of Samsungs designers by bringing more than 300 new recruits which was helped with a vastly increased design budget. Samsung brought a lot of change to its people, processes and systems to improve its design delivery process to have greater design capabilities and a better design philosophy, since this change the Korean company has won 19 citations in the prestigious Industrial Design Excellence Awards (IDEA). Samsung spend a lot of time and money to achieve design excellence but which part of Lees new management design initiative had the greatest impact on improving their design capabilities? Before Samsung could become a world leader they needed good designers and the right people to achieve this, hence Samsungs educational approach to improve their design capabilities. Training their employees to be capably of good designs defiantly gave them an advantage over the competition which also helped them to develop and attract new people to the organisation. The design school could help their employees to learn and understand the company core values and the vision that Samsung were trying to portrait. The design school would have had a critical impact on Samsungs successful product design; it would have enabled the designers to learn from other designs and each other. The designers would have learnt how to evaluate the quality of the product and how to maintain the quality throughout the design delivery process. If is important for the designer to identify the characteristics of a product that make it either a failure or a success. By educating in house Samsung would have also been able to control its quality assurance process better and reduce warranty issues. The design school would have helped the designers to study different products with similar features, through identification, analysis and evaluation before starting their design making the design capable of success with a competitive advantage of the competition. The design school would of increased experience and knowledge of Samsungs designers through the broad educational background of Samsungs design consultants which w ould have helped to educate and provide answers to diverse technical design problems. The design consultants would provided invaluable experience to the design delivery process. A part of Samsungs educational program was to also send their designers on a world wide tour. This was the start of Samsung becoming a global company. It is important for Samsung to have key personnel with global competencies giving them the ability to understand foreign cultures and design. Another key part of Lees new management design initiative which had a huge impact on improving their design capabilities was the change in design culture of the company. Lee achieved this by incorporating Korean values into their designs to meet the emotional needs of their customers, and broke down the Confucian hierarchies at Samsung. Samsung also introduced worldwide design centres to change Samsungs engineering-driven culture. Business Culture brings together the techniques and strengths of a business helping it to think with the creativity and dynamism of the cultural world. Having a good culture at Samsung would have exploited their full potential and help to realize their aspirations. In todays social and economic market there is a huge advantage in having business culture to develop greater communication and global strategies to achieve good design capabilities. Samsung brought a lot changes into their design delivery process and all would have played a vital part in their success. To improve a companies design capabilities people, the designers, is key to the success. Nothing can be achieved in todays climate without good people. For a company to have good people they need skills and education. Having a dedicate Design School to educate your people also had a great impact in helping the company improve its design capabilities. The Future of Design The term design recently has become the buzz word for many people. Consumers are increasingly assessing products they buy on the basis of the design. In Corporate businesses like Samsung and even in small firms design is increasingly understood to give a company a competitive edge. A good design will also aid in improving production processes. But as we move into the future will there be a time where design would cease to be a useful differentiator? There is an Increasing awareness of the meaning of design and what design actually is and what can the design industry offer. In todays economy many managers of business organizations need to be convinced of the business case for making investments in design. Many managers believe that the costs of the initial design investment will not be paid back through sales. But a designed product is usually matched sufficiently by increased revenue and sales paying back the initial costs. The graph below represents a study carried out by the British Design Council of the share prices of 166 UK design-led companies. The companies were grouped; Design Portfolio represented 63 companies who were chosen for their consistent showing in various design award schemes and Emerging Portfolio represented 103 companies whose awards success approached that of the Design Portfolio. If can be seen from the graph that both outperformed the FTSE All Share and FTSE100 which represent about 81% of the market capitalisation of the whole London Stock Exchange. Companies like Apple and Samsung that use design for there future initiatives would greatly help the business case in making design investments and back the employing of professional designers. The design process can be very complex and successful design rests upon future investments in methods, techniques, education, people and time as seen from Samsung. The start of the design era is relatively resent and the future of the design industry itself can take many forms and may be likely to develop. Many global manufacturers carry out their design work internally in their own design departments and are the leaders in the design industry. As they carry out their design work in house there may be no need for them to hire designers from outside which may have an effect on the future of smaller designer firms. But on the other hand this will cause the global corporations to build up larger in-house design departments and increase their staff. As we move into the future surely design will become more complicated and can no longer be simply or a product add-on. Instead design should be seen as having a good competitive characteristic for all products and services. All businesses want to compete in the market place and thrive on huge sales and profits, they want to sell the best product and want their customers to be amazed by their design. If this carries on happening at a global scale the design industry will grow to extend where design will always be the differentiator to the consumer. This would also create more jobs in the design sector. Many companies carry out research on consumer spending and analyze future technologies, this helps anticipate future consumer needs and to determine future design requirements. While regular market and research data can help to identify consumer needs and future trends in order to determine future design requirements, specific future focused trend analysis is often used. This type of analysis will intend to include consumer behaviour, product preferences, new service needs and social, economic or environmental changes. For design to be a useful differentiator in the future, consumers need to be spending money on new products and the development of new technologies is needed to be able to design new products. As years pass more products will start to become the same, and then it will become more important for products to be different. Good product design can help manufacturers to differentiate their products from their competitors and also define and reinforce the companys brand. Norio Ohga, Chairman and CEO, Sony said At Sony, we assume all products of our competitors will have basically the same technology, price and performance, and features. Design is the only thing that differentiates one product from the other in the market place. In the future things will start to change, tighter regulations will be put upon companies to design products to tighter requirements that are recyclable and reparably. Due to the environmental issues with pollution longer product lifetimes will be needed through more advanced design giving a better quality product. In the Future businesses must be able to take new design platforms to the next level and provide product life-cycle management and operational project execution. Businesses must be in the position to accept new technology and be able to integrated new methodologies, processes and systems. Failure to do so will low down the new and modern future of design. Today and in the future design will always offer considerable benefits to businesses, consumers and products and will help them to:  § Increase the perceived value of the product  § Increase the aesthetic and visual quality of the product  § Improve the ease of manufacture for the product  § Reduce impacts on the environment  § Improve the ability for business to market their product  § Enhance corporate vision and successful branding for the product Design will always be a useful differentiator for the consumer as Design is the planning that lays the basis for the making of every object or system. For design to cease as a useful differentiator the world would have to stop producing products. In price sensitive industries the design will act as a differentiator but may not be the main differentiator for the consumer. In the future design will not cease to be a useful differentiator, but design will change as technology becomes more advanced. REFERENCES: Active Knowledge Modelling (April 2009) The Future of Product Design and Life Cycle Management, [www] Available: (www.activeknowledgemodeling.com/2009/04/24/the-future-of-product-design-and-life-cycle-management/) [11 December 2009] Bloch, Peter. H (1995) Seeking the Ideal Form: Product Design and Consumer Response, Journal of Marketing, July 1995, Vol.59, pp. 16-29. Fast Company, (Dec, 2007) The Power of Design [www] Available: (http://www.fastcompany.com/magazine/95/open_design-index.html) [9 December 2009] Gowen, Melanie (n.d) To Make a Difference by Design, [www] Available: (http://blog.genuinedesign.com/?p=34) [11 December 2009] Kellar, Gregory M. (Feb, 2003) An information theoretic approach to modelling customer satisfaction for low-tech industrial offerings, Journal of Academy of Business and Economics, Feb, p. 1. Kester, David (2004). The Impact of Design on Stock Market Performance, an Analysis of UK Quoted Companies 1994-2003, Design Council (http://www.designcouncil.org.uk) [13 December 2009] The Free Library (n.d) An information theoretic approach to modelling customer satisfaction for low-tech industrial offerings, [www] Available: (http://www.thefreelibrary.com/An+information+threoretic+approach+to+modeling+customer+satisfaction+-a0113563622) [11 December 2009] Tse, D., R. W. Belk, et al. (1989) Becoming a consumer society: A longitudinal and cross-cultural content analysis of print ads from Hong Kong, the Peoples Republic of China, and Taiwan Journal of Consumer Research, 15, March, pp.457-472. Chitturi, Ravindra (2009) Emotions by Design: A Consumer Perspective International Journal of Design, Vol.3, No.2, 2009.

Macbeth - Charting His Downfall :: essays research papers

This is my account of Macbeth’s downfall from a popular, successful soldier, quote â€Å"What he hath lost, noble Macbeth hath won†, who has received great honours for his loyalty, his courage, his bravery and his nobility. At the end of the play the only respect he has is because of the fear that his subjects have of him. â€Å"Great Dunsinane he strongly fortifies // some say he’s mad, others that lesser hate him.† I will go through Macbeth’s soliloquies and chart his character as it changes. A soliloquy is a speech made only to oneself, or even only thought. Macbeth’s first soliloquy is in Act I, Scene III. Two of the things that the witches predicted have come true and Macbeth is contemplating how the third will come true. He thinks about killing Duncan, but he knows that these are only thoughts and he dismisses it and decides to leave it to chance and time. â€Å"Present Fears // Are less than horrible imagining.† â€Å"Whose (Duncan) murder is yet but fantastical.† We can see that his mind is confused and distorted, because of what has happened and what may happen, and here we see the first signs of ambition, even though it is dismissed. â€Å"My thought †¦Ã¢â‚¬ ¦. // Shakes so my single state of man.† The second soliloquy is in Act I, Scene IV, when the Thane of Cawdor has been killed. Duncan describes him as ‘a man on whom I built an absolute trust’. This parallels Macbeth, who he trusts, when he betrays him. Duncan pronounces his son as the prince of Cumberland and the heir to the throne. This throws Macbeth’s mind into even more confusion, as this is a ‘step which (he) must o’er-leap. He also, in the soliloquy, knows that his thoughts are evil, and he does not want good to see them. â€Å"Stars, hide your fires, // Let not light see my black and deep desires.† In the third soliloquy Macbeth is still contemplating how he obtains the throne, but now he knows that murder is the only way, yet he fears ‘judgement’ and damnation. We see here that Macbeth has a conscience, and his mind cannot take the simple fact. He begins bringing up lots of excuses as to why he should not do it, but inevitably his ambition gets the better of him. â€Å"He’s here in double trust: // †¦Ã¢â‚¬ ¦ his kinsman and his subject, // †¦Ã¢â‚¬ ¦ then as his host, // who should against his murder shut the door, // Not bear the knife myself.

Newari Social and Cultural Connections to the Weather and Climate :: Nepal Religion Culture Essays Papers

Newari Social and Cultural Connections to the Weather and Climate The Newari people incorporate different aspects of the weather and climate of Kathmandu Valley into their daily lives. One of the most prevalent ways the weather and climate affects their lives is through religious practices and beliefs. The Newari people, who practice Buddhism and Hinduism, are very religious and traditional people, and not a month goes by that there isn't some special festival that is being celebrated by them. Three of these important festivals revolve around the role climate and weather play in the lives of the people. Gunla Dharma, which is celebrated during a month from the middle of August to the middle of September, is a holy Buddhist month. During Gunla Dharma, the people are required to visit a number of monasteries, shrines and other prayer courtyards. This festival takes place during the monsoon season, which would generally be a hindrance to the people, but they are mandated to make these pilgrimages no matter what the weather is and how hard it might be raining. Gathan Mugah is another festival that takes place in August, and is based off of Nepal's monsoon season. Since the farmers are very busy working the fields and tending crops during the rainy season, they often donÕt have the time to clean their homes or even bathe. During Gathan Mugah, which is known as the festival of cleaning, everyone in Kathmandu Valley cleans out their homes from corner to corner, fumigates the houses by burning incense to get rid of insects, does their laundry, bathes, and throws out the old toys of children. The most important festival of the year is also one that deals mainly with the weather and climate of Kathmandu Valley. Yanya Punhi is the festival of Indra, who is the god of rain and heaven. He is worshipped for bearing good weather on Kathmandu Valley and, subsequently, providing a good crop for the people. Each of these festivals is attributed to the weather of Nepal, and is extremely important to the culture of t he Newari people. The Newari peopleÕs adaptation to the weather and climate of Nepal is also obvious in their food and clothing choices.

Analysis of the Closet Scene in Hamlet the Movie Essay -- essays rese

Hamlet is often seen as one of the most well known examples of an Oedipus Complex presented in literature. The reasons for this is probably because of the plot that resolves around the revenge that Hamlet has against his step-father Claudius and because of the relationship that Hamlet has with his mother that is loaded with sexual energy. Hamlet's love for his mother is especially exemplified by the Mel Gibson's interpretation of the infamous closet scene. Traditionally a Queen's closet was not worth emphasizing a bedroom, but it is likely that most of the readers would presume that the closet scene takes place in Gertrude?s bedroom because of the obsession that Hamlet has about Gertrude?s bed. When Hamlet responds to his mother?s summons and comes to her closet, he invades a very private place where customarily a woman would only entertain her husband or a lover. For an adult son to do this, intimations of erotic possibilities are almost inevitable because the son crosses the line into the enclosure of his mother?s privacy to encounter her as a sexualized subject. The room that Olivier created for Gertrude contained a lot of scenery to convey a subliminal message. The tall doors look phallic-shaped and the bed is the center of attention most of the time. The bed is also much more lit than the rest of the room that emphasizes the importance of it. The way Gertrude kisses Hamlet in the Olivier, can be signifiers of the sexuality that is going in between her and Hamlet. The kisses are not what the everyday person interprets as platonic and it is almost as if Hamlet and Gertrude are drawn closer and closer because of the passion between them, in order that their faces are only inches apart. The last kiss between Gertrude and ... ...e other movies. She takes every opportunity to kiss Hamlet fully on the mouth, sometimes even lingering on the lips. It is almost as if Hamlet?s Oedipal cravings is a given in this movie. At one time Hamlet is even thrusting his lions against Gertrude that suggest a signifier of sexual intercourse. When the ghost appears it is as if it is just in time to stop Hamlet and Gertrude from having full-fledged intercourse. Gertrude does not seem to mind this at all in the way she caresses Hamlet unquestionably more representative of the display of affection one associates with a lover than a mother. The conclusion is that the Oedipus Complex definitely plays an integral role in the most of the movies made about Hamlet. Two of the three films I discussed are clearly paradigmatic, as each has in some way further contributed to the idea of Hamlet?s aberrant sexual feelings.

Ralph Lauren Fictional Marketing Plan

MARKETING PLAN For an exclusive Ralph Lauren Retail outlet in Goa Prepared by Anisha Shaikh Allan Rebello CHAPTER I INTRODUCTION 1. 1 Ralph Lauren Corporation is a luxury clothing and goods company of the American fashion designer Ralph Lauren. Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrances, home (bedding, towels) and housewares. It has its headquarters in Midtown Manhattan, New York City As of 2009, Ralph Lauren or their licensing partners operated 163 full-price and 163 outlet/factory stores around the world, including Club Monaco and Rugby stores.Ralph Lauren is one of the largest retailers in the United States with revenues reaching $4. 2 billion in 2007. Ralph Lauren will be located  located 1. 2 Objectives 1. To create a shopping environment that caters to the apparel needs of the Premium Class segment of Goa 2. To receive a 50% profit margin within the first year. 3. To have a customer  base of average 1,0 00 by the end of the first operating year. 1. 3 Mission Ralph Lauren’s  mission is to offer quality products 1. 3 Keys to SuccessIn order to succeed in the apparel industry Ralph Lauren must: †¢ Carry a collection of sizes to fit the  more frames of the target customer base. †¢ Provide customers with top class personalized customer service in an atmosphere of high class service †¢ Advertise and promote in areas that our target customer base will learn about our store †¢ Continuously review inventory and sales and adjust our inventory levels accordingly CHAPTER II DATA ANALYSIS 2. 1 Why should Ralph Lauren and international brand open up in Goa?Goa is the smallest state in India but it is the India's richest state with a GDP per capita two and a half times that of the country as a whole. It was ranked the best placed state by the Eleventh Finance Commission for its infrastructure and ranked on top for the best quality of life in India by the National Co mmission on Population based on the 12 Indicators. Goa's gross state domestic product for 2007 is estimated at $3 billion in current prices. Goa is one of India's richest states with the highest GDP per capita — two and a half times that of the country as a whole — and one of its fastest growth rates: 8. 3% (yearly average 1990–2000). Tourism is Goa's primary industry: it handles 12% of all foreign tourist arrivals in India. Goa has two main tourist seasons: winter and summer. As per details from Census 2011, Goa has population of 14. 57 Lakh, an increase from figure of 13. 48 Lakh in 2001 census. Parliamentary Affairs Ashwini Kumar said that Goa topped the list with an annual per capita income (PCI) of Rs. 1,32,719 in the last fiscal. 2. 2 LOCATION AND OWNERSHIP 2. 2. 1 Company OwnershipRalph Lauren will form a agreement with Inter ads (Inter Ads is a leading and reputed organizer of international trade exhibitions and conferences in India, in partnership with global exhibition management companies, who are highly acclaimed for innovation and excellence in organizing exhibitions). Inter ads will help Ralph Lauren from scratch i. e. is from negotiating the location till the store is ready, and also the day to day operations of the store. Location: The location chosen for the store is Caranzalem in Panjim. 2. 2. 2 Why Panjim? †¢ Area (sq km) : 4000 Population (2001 census) : 1. 34 million †¢ Literacy rate (%) : 82. 3 †¢ Sex ratio (per 1000 males) : 960 †¢ Length of coastline: 130 km †¢ National Highway length : 224 km †¢ Domestic | International airport : Dabolim (25 km from Panaji, the capital) †¢ Major Ports: Mormugao, Panaji (minor port) †¢ With a population of 65,000 in the city and approximately 100,000 in the metropolitan area, Panaji is Goa's third largest city after Vasco da Gama and Margao. †¢ Goa topped the list with an annual per capita income (PCI) of Rs. 1,32,719 in the last fiscal.T he location that is chosen is close to the the main city, Goa Science Center, Miramar beach and Dona Paula both are famous tourist destinations. Miramar beach is the closest beach to Panjim. It lies 3 kilometers from the city. It’s one of the most scenic beaches of Goa and a very ideal place to set up a Luxury showroom like that of Ralph lauren, Unlike other Beaches in Goa where you will find mainly tourists, Miramar Beach has visitors that comprise locals as well as tourists. The beach hosts a lot of cultural events and games. This would act as an added advantage to the brand. The area with the most retail outlets i. . 18th June road Panaji hasn’t been taken into consideration because there are so many brands attempting to gain a foothold in the market and this would be a problem for Ralph Lauren as the other brands have a competitive advantage on the price aspect. (Dr Jack Sequeira road nr Goa science center) All business deliveries and shipments will be handled thro ugh the store. The company office will also be housed at this location. 2. 3 Products Ralph Lauren would bring only its Polo brand to India. Polo has huge brand recognition in India and its popularity cuts across generations of young, middle-aged and seniors.Only the apparels will be brought to India under which the Polos, sports shirts, dress shirts, pants, jeans, and a range of shoes will be sold in the outlet. As soon as the outlet has been established Ralph Lauren will also come up with products of a wide range mainly emphasizing on price flexibility. One of the main aims of the company is to increase our target market and to do this there is a need to come up with more products. After a certain point we could even diversify in producing Indian apparel for the Indian customer.Below are the products that Ralph Lauren will introduce in India and the price of the products. Polo’s Mesh Polo: Rs 4421 Big pony Polo: Rs 5000 Brights Polo: Rs 5200 Sports shirts: Solid Poplin: Rs 4629 Linen shirt’s: Rs 6500 Premier oxford: Rs 5097 Madras workshirt: Rs 7452 Formal Shirts: Twill Regent: Rs 7542 Fit Solid Regent: Rs 6502 Fit French Regent: Rs 6502 Pinpoint oxford: Rs 4421 Pants: Five pocket Chino: Rs 4000 Preston tissue Chino: Rs 4135 Jeans Stanton Wash: Rs 4420 Hudson Jean: Rs 5100 Antique Jean: Rs 3589 Lispenard wash jean: Rs 2548 NB: These prices are the actual showroom prices.In the future Ralph Lauren has plans to come up with products that have affordable prices which is suitable for mainly the upper middle class segment. The products again will be only from its Polo brand. 2. 4 Market Analysis The primary target customer of Ralph Lauren will be the Premium Class Segment located in the City of Panaji. As we are situated in the center of their residental area we believe they will make up the largest percentage of our customer base. The secondary target customers are the Upper Middle Class in the area. The last target customer of Ralph Lauren is list ed as other.As popularity about the store increases we expect to see a variety of curiosity seekers, and local residents  from the area as well as seasonal purchasers during season. 2. 4. 1 Market Needs There are several important needs in the western wear apparel business that are being either underserved or not met at all. Ralph Lauren plans to meet and service those needs. †¢ Focus and attention to customer's personal preferences and customer retention will be given high priority. Because of the high rate of employee turnover at major mass retailers, customer service and personal detail has been  lost. . 4. 2 Market trends Goa has dish out so many things and among them is fashion, for the hep and moneyed, Fashion shows have becoming quite common in Goa, and pleasantly enough shifting their focus from the city highspots to the outskirts and Goa's splendid beaches Anjuna, Baga and even Utorda. Nowadays fashion folk leave no adjective untouched. Neither do they leave anythi ng to imagination the cuts and lengths becoming more bold and beautiful than ever before exposing much more shape and curve than exposed ever before coupling the catwalk do with all sorts of in elements and in spots.An opportunity like this should not be missed out by Ralph Lauren. 2. 4. 3 Market Growth The old days have gone where everybody would think that Goans wear Bermuda shorts and Sunset Orange cotton shirts and get going, the Clothes scenario has changed to a great extent with many international players entering Goa there has been a lot of growth in the market, Goan’s are ready to shell out a big amount on branded luxury clothes because it gives them a feel of quality and comfort. Nowadays wearing branded clothes is become like a trend.Another factor that has led to an increase in the market growth is the increasing per capita income of people in Goa. Thus the spending power of the people has increased 2. 4. 4 Competitors As mentioned earlier Goa is not untapped in th is segment of the market there are many brands who have made their presence felt many of which are in Panaji itself. Mahatma Gandhi Road is one of the most popular shopping avenues in Panaji with several stores selling branded goods present here. There’s United Colours of Benetton (UCB), Wrangler, Woodlands , Levis Strauss , Wills Lifestyle store , Spykar, Allen Solly, etc to choose from.All these stores are incidentally packed within an area less than a 100 square meters. The 18th June Road runs parallel to MG road and also hosts some branded showrooms. Arrow has an exclusive store here, so does the world famous brand Lee. Navelkar Arcade located nearby has another popular brand T, which has a wide range of clothing for men and women. Popular apparel brand Weekender , also has an exclusive store near the Don Bosco School in Panaji. 2. 4. 5 Industry Analysis Retail outlets Most of the brands sell their products in a retail outlet which is situated in the city areas i. e.Panaj i Vasco and Margao. The stores are mostly placed in very convenient areas so that distribution is not a major problem. Malls There are malls in Goa e. g. : Caculo Mall and Big G Mall under which various brands are housed some of the brands are Black Berry, Lee, Lacoste, Van Heusen, Wrangler John Players etc. 2. 4. 6 Target Market Ralph Lauren is entering its first year of operation and will basically cater to those customers who prefer wearing luxury clothes of high quality and great value. In Mid 2013 we will try and reach out to more customers in India by having a tie up with any large retail chain.We will also have a tie up with top modeling agencies to promote the brand in the fashion industry The consumer preference in Goa has changed to a huge extent. Media and promotions have been the sole reasons for the brand awareness and consciousness among the consumers and the same shall be done by Ralph Lauren. This is the new trend that more and more people are buying clothes which ar e of a particular reputed brand. When they are out shopping in a shopping mall they are sure to visit one of the big brands to buy a pair of jeans or a shirt from the shop.Today the Goan customers are eager to shell out a fortune to buy branded cloths. The common concept is that the clothing brands provide high quality and great comfort. And hence more and more people are becoming brand loyalist even though they have to give out quite a huge sum of money while making purchases. Ralph lauren is planning to enter India mainly due to the great demand that has been noticed from the customers. Ralph Lauren's main target audience will be the people from the premium segment .Their disposable income should be Rs 50,000 and they should be literate in order to understand our ad campaigns. The target audience that we are looking for are the ones who are ready to shell out a huge amount of money to buy our products. And they should be brand conscious. Since Goa is a state with the highest per c apita income the target market doesn’t seem to be really difficult to find. The possibility of the desired target audience is high because there are many industries like; Mining, Shipbuilding, Pharmaceutical, Hospitality etc in Goa are flourishing.Many rich people are also becoming very fashion conscious and they actively are the spectators for the Goa Fashion week which is gaining a lot of popularity, and our promotional campaigns deals with showcasing our brand at the Goa fashion week, thus providing exposure to our target audience. We will expect to reach our target audience through our various Promotional Campaigns. Age: Ralph Lauren segments its customers according to their age. Its provides all type of brands for the youth (24-26 yrs) Middle age  (28-50) ages and old people (60 + yrs)Gender: Gender segmentation of Ralph Lauren in Goa right now is for male and females. They manufacture brands for both genders. Occupations: In the occupational segmentation they have seg mented their market in different ways. Professionals, business men & women and executives. Education: Well educated people. 2. 5 Competitive Edge & Sales Prospects Ralph Lauren has a number of advantages that will allow  us to build brand identity, add value to our merchandise and build a loyal customer base  while standing apart  from  our competitors. The ‘Ralph Lauren Card' will entitle customers to a 15% discount after ten purchases. †¢ Our location is central to our target customer base. †¢ We will maintain a detailed record on each customer, logging addresses, their purchases, size, and brand for customer follow-up and in-house promotional purposes. CHAPTER III MARKETING PLAN 3. 1 Marketing Strategy Our marketing strategy will focus heavily on sales promotion, niche positioning in the market and customer service with loyalty and retention in sales. †¢ Our promotions will always stay in tune with our company bjectives and mission statement. 3. 2 Sal es Strategy †¢ We will utilize the Retail ICE POS software with every sales transaction. With each purchase the software  will record and maintain in its database the customer's name, address and purchases. This information will be used with our direct mailing program to focus on our top 50% of customers. †¢ We will offer a 14 day return/exchange policy to build trust with our customers and maintain retention and loyalty. 3. 3 Promotion Strategy Ralph Lauren will follow an aggressive yet creative promotional plan.This will allow us to focus directly  on our target customer 3. 3. 1 Store design: The store will be exclusively set up as the actual Ralph Lauren outlet. The rich look it gives with the exclusive interiors. This is basically visual merchandising and will lead to attract our target market and generate awareness. Prior to starting the store Ralph Lauren can go for aggressive advertising of the store i. e. build up a big store similar to a mobile van but big in size this store will go around place like Panjim, Candolim, Mapusa, Porvorim, Calangute.The main aim of this mobile van is to go around place where you find premium class coming most of the time for e. g. near Caculo Mall. A van will be taken on lease for a period of 1 month and it will be decorated like Ralph Lauren store. This activity is being carried out in order to generate awareness and create hype about the big brand coming to Goa. 3. 3. 2 Print media Print media is classified as anything that is in print and is also used to inform the public it is a very effective means of conveying the advertisement across.The print media can further be divided into newspapers and magazines. †¢ Leading Newspaper ads will be given like The Navhind Times, Herald and the Times of India – a skybus ad will be given i. e. the ad which appears and the top portion of the newspaper †¢ Ads will also be given in magazines like Femine, The Women’s era and top leading Magazines i n Goa. The cost of putting one full page issue on a magazine averages from 9000/- to 12000/- (Price varies according to different magazines) Others modes of Print media advertising: 5,000 4Ãâ€"5 color flyers/postcards will be distributed throughout the city †¢ 2,500 full-color postcard flyers with a 10% coupon will be distributed in and around Candolim and Panjim area like Mapusa, Porvorim, Calangute outside locations like CCD’s, Caculo, Osia, Casino’s etc mainly places where posh people visit †¢ 5,000 business cards with a Ralph Lauren Frequent Shopper Card on the reverse side entitling the customer to a 15% discount on the eleventh purchase after ten purchases will be printed and distributed.The aim of this activity is to allow people to visit and encourage frequent purchasing 3. 3. 3 Creative advertisements: o They can have regular ads for various occasions like Diwali Christmas, National Days 3. 3. 4 Email marketing and SMS marketing †¢ A direct mai l program that will further focus on and target the top 50% customer base with special in-house sales and promotions †¢ 200  grand opening invites will be mailed to potential new customers two weeks before the grand opening.The invitation will also include a promotional 10% coupon off a customer's first purchase. The customer mailing list will be made from contacts made by the franchise. †¢ Mailers should be sent to customers updating them about the latest offers, discounts etc †¢ A press conference will be organized in order to attract all the media people. A press release kit will be given to all major media outlets  in Candolim and Panjim highlighting the grand opening of the new Ralph Lauren apparel retailer in the city, who will also be attending the Press conference.This kit will include a press release, pictures of the interior space, color postcard/flyer, and a business card. The press will also be asked to put up a article about the company which will inc lude storytelling ads of Ralph Lauren. The cost the press will include conference hall, snacks, cost of sending s to media houses, and the press kit. The average cost will be around 80,000 †¢ SMS Marketing will be done in order make people aware about the latest offers, discounts etc. the cost of advertising on mVayoo. com is 50,000 p. a. 3. 3. 5 Online marketingFacebook Advertising Facebook  is a  social networking service  and Web site launched in February 2004, operated and privately owned by Facebook, Inc. As of July 2011, Facebook has more than 800  million active users Facebook ad growth: Spending on clicks and impressions of Facebook ads have both grown dramatically between Q2 2010 and Q2 2011,  according to  [pdf] data from Ignition One. Results of the Q2 2011 US Online Advertising Report show that Facebook ad spend on all clients increased 281% year-over-year in Q2, while Facebook ad impressions of all clients grew 200%.Ignition One analysis indicates Faceb ook advertising has experienced high rates of growth due to new marketer adoption in the past year. As seen above the growth of Facebook has been increasing day by day and the number of customers is also increasing day by day. Advertising of Facebook will provide a wide platform for ancestral Goa to target million Facebook users all over the world. And mostly users are for all age group. How to make a Facebook ad: Creating an ad on Facebook is very simple. Open a Facebook account (new or existing account will do).Go to Advertising Option at the bottom of the page. Click on create an ad and follow the process. Cost: Same like Adwords Facebook ads work on CPC vs. CPM. What needs to be done is the company has to set a budget which they are ready to spend each day and which method i. e. CPM or CPC should be selected and then start the campaign also the countries which the company wishes the ad to appear can be selected. Apart from this ancestral can also use other forms of advertising l ike Sponsored Stories. 3. 3. 6 Televison advertising Advertising will be done on local news channels like HCN, Goa 365 etc, Flip advertising will cost around 500 a day, they appear on television around 4-5 times including the Voice ads †¢ Video will cost around 25,000 pm which appears around 7-8 times a day 3. 3. 7 Outdoor media Creative Billboards of Ralph Lauren can be put up like hoarding designed in the shape of clothes along with lighting which will also appear at night. This can be put up in Verna to Panjim Road. The cost of putting up a hoarding is 12,000pm approximately . 3. 8 Event sponsorships and tie – ups †¢ Ralph Lauren will have promotional campaigns and set up stalls at the world famous Sunburn festival 2013. Ralph Lauren being a reputed brand will get many appeals to sponsor but only the ones that give us a high mileage shall be taken one example would be India Fest 2013 where we see youth from various places in India making their presence felt. â₠¬ ¢ Some steps would be having tie up’s with event management companies that are very active in Goa like NBR Kaleidoscope and Funky Heads.The Goa Fashion week has seen an immense positive change with many world famous brands taking part and even famous designers and it would be an opportunity for Ralph Lauren to showcase its brand. To make its brand aware to the fashion conscious people Ralph Lauren will have fashion shows in events like Mr Goa and Miss Goa. 3. 4 Implementation plan The advertising will be done mainly during the season time i. e. during april may and june and in October November and December Print media – April, May and June |Magazines |Name of the Magazine |Cost per Month ( 27 cm * 21 cm) |Total Cost | |Femine |5330 |15990 | |Womens Era |6000 |18000 | |Provougue |5000 |15000 | |Vogue India |6100 |18300 | |Elle |6100 |18300 | |Total | |85,590 | Printing Flyers – 1St month |Flyers |0. 75 |5675 | Cost of the Advertisements: whole year with addi tion to August (70500) | |Name of the Newspaper |Cost of Colour sq/ cm |Total Cost (Size 10Ãâ€"10) + |Per month |p. a | | | |colour | | | |Times of India |Rs. 125 sq/cm |Rs. 12,500 |37500 |450000 | |Navhind times |Rs. 110 sq/cm |Rs. 11,000 |33000 |396000 | |Total | | | |8,46,000 | SMS Marketing – whole year |SMS Marketing |mVayoo | |50,000 | Outdoor Media – whole year |Outdoor Media | | |Size |Printing Cost + rent |No |Total cost (pm) |p. a. | |   |  2,000 + 12,000 |  2 |  28,000 |33,6,000 | Business Cards – 2500 Facebook Ads can have have a budget of average 5000 per day using the CPM method †¢ A budget of 4,00,000 will be allocated to event sponsorship and tie ups Total Cost Event tie ups |4,00,000 | |Facebook advertising |60000 | |Business cards |2500 | |Magazines |85590 | |Flyers |5675 | |Newspapers |846000 | |SMS |50000 | Outdoor |336000 | |Total |17,85,765 | | | | | | | |Start-up Funding | |Land and building |50000000 | |Interior s and decorations |10000000 | |Promotions |1785765 | | |114000 | |Cash on start up |13384 | |Miscelleaneous |4400 | |Telelphone and utilities |1,575 | |Insurance |600 | |Store |11,010 | |inventory |195,881 | |computer |10,000 | | |legal expenses |7000 | |Signage (Including Permits) |1500 | | | |62145114. 5 | | 3. 5 Sales ForecastThe sales forecast has been estimated on the basis of 5% growth rate in the garment industry in Goa. | | | | |Polo |Cost Price |Selling price | |Mesh Polo |3315. 75 |4421 | |Big pony Polo |3750 |5,000 | |Brights Polo |3900 |5200 | |Sports shirts |   |   | |Solid Poplin |3471. 5 |4629 | |Linen shirt’s |4875 |6500 | |Premier oxford |3822. 75 |5097 | |Madras workshirt |5589 |7452 | |Formal Shirts |   |   | |Twill Regent: |5656. 5 |7542 | |Fit Solid Regent: Rs |4876. 5 |6502 | |Fit French Regent: Rs |4876. 5 |6502 | |Pinpoint oxford: Rs |3315. 5 |4421 | |Pants: |   |   | |Five pocket Chino: Rs |3000 |4000 | |Preston tissue Chino: |3101. 25 |4135 | |Jeans |   |   | |Stanton Wash: Rs |3315 |4420 | |Hudson Jean0 |3825 |5100 | |Antique Jean |2691. 75 |3589 | |Lispenard wash jean |1911 |2548 | Sales Forecast | | | | |Particulars |Year 1 |Year 2 |Year 3 | |Polo |1949200 |2,241,580 |2,689,896 | |Sports shirts |1686915 |1,939,952 |2,327,943 | |Formal Shirts |3494960 |4,019,204 |4,823,045 | |Pants: |813400 |935,410 |1,122,492 | |Jeans |2348400 |2,700,660 |3,240,792 |

Attitude, Legislation and Litigation towards Students with Disabilities Essay

Understanding of sisterren and adults with learning disabilities has come fully heap entirely has a broad way to do to fully wrap up every individual. In the 4th one C the great philosopher Aristotle wrote, As to the exposure and training of children, let in that location be a law that no deformed child shall live (Hard valet, Drew, & Egar, 2011) While this seems brutal, for the times it was quite common. Even modern era societal groups equal the Nazis in the 1940s had cleanse programs, were thousands of plurality with various disabilities were deemed useless and manifestly drift to oddment like dogs and cats. in force(p) awaydoor(a) we as a edict punctuate to better understand the trials of people with disabilites and att sack to them to make headway in tutors. Federal groups like Individuals with disabilities genteelness do work( intellection) and the Americans with Disablilites Act(ADA) address aim touch oned our thinking and laws to the future. Althou gh thither is a lot more that needfully to be done we atomic number 18 pathetic in the right direction. A sorry Beginning As mentioned to a higher domicile there was non just a injustice and fear merely a man hunt for people who suffered any genial of discernible dis dexterity.In ancient capital of Italy and Greece children with disabilities were viewed as signs of weakness and shame. These children were put to death or abandoned, considered a burden on society and humanity. There were ancient societies that did not believe in this process but they were not the majority. The 20th century apothegm an increase in sustain for students with disabilities but there was a contradiction in the approach to this assistance. There was blame hardened on the pargonnts for breeding a genetically inferior human and putting the financial burden on the government for their mis perplex. awe of these deficiencies spreading lead to a obstruction on who could marry and even the sterili zation of persons with retardations. In an ease of the sterilization stem people were being put into hospitals to set apart them from the general semipublic by placing them with their hold kind. In the mid-fifties more than a million persons in the US had been perpetrate to mental hospitals and institutions. (Hardman, Drew, & Egar, 2011) The First Groups to Fight In the movement of Civil Rights in the 1950s p arents of children with disabilities began to push for rights also.In 1949 the United cerebral Palsy Organization (UCP) and in 1950 the issue Association for retard Children (NARC) groups were formed to foster ticktock accurate information to the public. These organizations treasured to get equal rights for medical treatment, friendly services and education for persons with disabilities. It was not until chairwoman Kennedy smellped in and became an advocate for these groups that the government began to take these groups serious. He had person investment in these rights with his sister Rosemary suffering from skilful disabilities.Kennedy said in a quarrel in 1961,This neglect must endWe must act The subheading above would be used if there are several sections (Hardman, Drew, & Egar, 2011) Legal Cases that Pushed reform I n1972 the Wyatt case in Alabama argued that the facilities people with mental retardation were being put into did nothing to prepare them for a place in society and called these places Human Warehouses. These were a series of lawsuits that followed with the moral encouragement of cook vs. The Board of Education civil rights law. Halderman vs.Pennhurst enounce School and Hospital, Youngberg vs. Romeo and Homeward Bound vs. Hissom account Center were all influential address cases that brought civil and moral rights of persons with disabilities to the public forum. It was the maternal involvement that pushed the government to form groups as advocates for these groups. In 1971 the Pennsylvania Association for Retarded Cit izen (PARC) vs. the Commonwealth of Pennsylvania put into cleared that these children were being denied the right to free and enamor public education.It was these groups that allow the education for students with any disability to now get the help they need and deserve. Modern Advocacy Groups The of import groups that come to mind when Disability advocates are mentioned within the educational system are Individuals with Disabilities Education Act (IDEA) and Americans with Disabilities Act (ADA). IDEA is officially known as in the public eye(predicate) Law 94-142 which lays out the standards and rules for students from ages 3-21 in public schools. This was originally known as Education for All Handicapped Childrens Act but in 1990 was changed to IDEA.There is rampart for what qualifies as a disability and these are in constant adjustment establish on what happens in the education system. Without this ability to add or take away ideas it would become stagnant and useless. The ADA lays out what these disabilities are and what they legally and morally have a right to. Challenges facing Educators The important challenge facing educators is a conspiracy for the push of standardized testing, common spirit standards and federal assistance being establish on those scores.The inclusion of students with disabilities in no different than having a bully or an extreme introvert in your air division and the amount of help that is given has locomote drastically over the last 40 years. The focus in high school is to prepare students to go into the world and succeed as adults and this applies to students with disabilities also. The main fear I have is that in a push to include these students we are not part them to succeed just following legal options.We have come full circle from the days of Aristotle and the Greeks but have a long way to go to get to a point where we are doing what is shell for every student in our delusional system. There is and will probably of all time be prejudice in society to one group or other but as teachers we need to step forward and praise differences not reveal them. Laws like IDEA and the ADA help parents, schools and teachers have a foundation to plant on but it will take more that theory to implement the right actions. The success of these groups and laws are yet to be fully recognized but the likely is there.